Direct Marketing Email Lists

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Home Page > Business > Direct Marketing Email Lists

Direct Marketing Email Lists

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Posted: Oct 11, 2010 |Comments: 0
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E-mail marketing has evolved, moving from simple one-way messages and autoresponders (now referred to as e-mail 1.0) to a much more sophisticated way of communicating with your customers referred to as e-mail 2.0. Thanks to advances in technology, companies both large and small now have the ability to tailor the messages they send based on their customers’ interests, preferences and purchase history–and targeted e-mails yield greater results.
With all the capabilities now available in e-mail marketing systems, there are a few basic things you need to know about e-mail marketing to build deeper relationships with your customers to increase revenues, grow your business and get ahead of your competition.
The following are some of the best tips to keep in mind when putting together your email marketing campaign!

No. 1: There are a lot of CMS out there, choose carefully
CMS can range from simple database models to more complex systems that include sales force management, shopping carts, affiliate programs and e-mail behavior campaigns. Infusionsoft offers complete CRM capabilities, which include not only database and campaign management but also offer information on interest, preference and purchase behaviors so that you can tailor your message and campaigns. Develop a needs and wants checklist, be sure to do a lot of comparative shopping There are usually “knowledgebase” systems that will come with most data management systems.

No. 2: A good clean list needs to be built
Even if you only have 10 e-mail addresses, you need to start somewhere. Add those to your database. When you start to build out your list, be sure you are staying in the forefront of your contacts…whitout being spammy! I suggest two e-mails per month maximum. It’s not about e-mail quantity; it’s about quality. A good company to work with is WeeklyHomebuyerslist.biz

No. 3: Set up Contact Information Capture Forms
Users are looking for forms to submit their information to! Give it to them! You will need and want all this data for future contacts!

No. 4: Have your Wants and Needs list ready for your campaign
Just before you’re ready to roll out,, you need to decide what it is that you want to accomplish. Do you want to deepen the quality of relationships, take your list through the sales cycle, educate them? Are your emails part of a larger campaign? Know exactly what it is that you want to acomplish with your emails…this should be the center of all your efforts.

No. 5: Quick Email responders
Set up at leastfive e-mails that will automatically release on the dates and times you choose to email your list. Keep them short, simple and to the point. Do not make them “markety”; use autorespond e-mails to educate and build relationships, and the rest will follow.

No. 6: Add Triggers to E-mails
Here’s an example of a trigger: Your client clicks on a link in one of the e-mails you sent her about your product or service. As soon as she clicks on that link, it automatically triggers the release of a message sending her information about a similar product or service based on the original link.
Triggers are used to send clients into a new sales cycle based on topic. (Think Amazon and “Today’s Recommendations for You.”)

No. 7: Watch your CTR (Click Through Rate)
You should monitor your analytics weekly to determine how well your campaign is working. Use the lessons learned to build your next campaign. It’s important to know how your list is responding to the e-mails that you send. If you aren’t getting the CTR that you were expecting, it’s time to look at the list, the message or the topic. Test a few e-mails with your top customers to see what they respond to and what they don’t respond to (one common test is to send the same message with several different subject lines to see what your list favors). Offer recipients a discount on services for their time.

Not only has e-mail technology and software evolved, but the way people use it to communicate has changed how entrepreneurs and small-business owners market and grow their businesses. While companies like Ben & Jerry’s are getting attention for dropping their e-mail campaigns, don’t let that fool you. E-mail 2.0 marketing is an effective way to increase relationships, response rates and conversions through smart, targeted communication.

Check out more information here>>

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John Prince -
About the Author:

John Kent has been working in the Marketing and Promotions industry for over 10 years.  Sharing his knowledge with marketing professionals all of the US and Canada.  Look for more information and other articles at <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://weeklyhomebuyerslist.biz”>http://weeklyhomebuyerslist.biz</a>

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